THE MARKET: Sir New York S/S ‘13 Lookbook

Sir New York has quickly become a brand to watch over the past few seasons. The release of the brand’s S/S ‘13 lookbook exhibits just why it has so much staying power. 

Sir New York’s athletic and refined sportsmanship aesthetics come through with each individual piece of the new collection. The baseball striped tops and shorts also speak to the athletic influences of the brand and collection itself, while giving a nod to streetwear and high fashion. Overall the line appears effortless, with help from blended knits, wovens, and technical fabrics, along with neutral tones with notes of bold orange and tangerine hues. 

Check out the full collection on Hypebeast HERE

THE TENTS: FIFTYTWO Showroom S/S ‘13 Editorial

Our good friends over at FIFTYTWO Showroom put together this sartorial shoot to highlight Spring ‘13 trends and showcase their talented roster of designers. All six looks blend casual contemporary trends with hints of streetwear, and feature standout staples from TENTS brands Timo Weiland and Robert Geller Seconds. Here we see the basic hoodie get an upgrade, oversized cotton shorts, leather detailing, and baseball-inspired shirts + outerwear.

Fellows, take note. The rest of the Spring / Summer 2013 looks can be viewed here – just click on Men’s Editorial on the homepage and get to scrolling.