BRAND WATCH: Antony Morato

Italian Made. 

Since 2007, Italian designers and brothers Lello, Giovanni and Tania Calderelli have been staking their claim in casual men’s sportswear. Think clean, comfortable, and chic. Just six years after its inception, Anthony Morato is globally recognized for not only its design, but its practical price point.  

Take a look at the collection’s diversity, and stay tuned for the following looks: Pulp Fashion, God Save The Green, Saint Tropez, Metropolis, 70’s Gym, La Liberacion, Minimal Rock, and Contemporary Retro. Don’t miss Antony Morato on the PROJECT Las Vegas right now.

Don’t leave the show without any goods from the Molla Space pop-up. The design collective is on-site selling cool products for immediate purchase and wholesale. 

Don’t leave the show without any goods from the Molla Space pop-up. The design collective is on-site selling cool products for immediate purchase and wholesale. 

BRAND WATCH: Kao Pao Shu

 Naida Begeta’s Los Angeles based Kao Pao Shu goes beyond the basics. She creates unique, sophisticated, and architectural bags heavily influenced by growing up in a war-torn generation in Bosnia and Herzegovina.

Trust when we say these men’s bags will be the perfect yet distinct addition to your closet. Begeta inspires her team to be kind, innovate, and adventurous, and it’s definitely expressed through the brand’s SS14 collection. The edgy yet minimalistic bags and duffles blend a casual nylon webbing with contemporary urban detailing that will inspire you to be bold, and add structure to your look. 
Make sure to check out Kao Pao Shu’s S/S 2014 collection here, and don’t miss them at PROJECT Las Vegas this August!

BRAND WATCH: Quinn

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We’ll be getting a dose of newness next week at PROJECT NYC, most notably from Quinn, which will be launching its men’s collection on our show floor.

Smart move.

Jean Kolloff, industry vet and President of the brand sums it up best: “There is such a huge opportunity right now in the men’s market and I think our brand personality speaks to those customers who want a casual look that is really well-made and has an impeccable fit.”

Kolloff’s philosophy translates to the collection, which features modern and casual pieces with a strong emphasis on craftsmanship and utility.  The focus is on incorporating luxury into everyday life, without forcing it. 

Trust when we say it’s on point. The pattern play is rustic and classic, but updated. You’ll find your plaids and horizontal stripes, but with subtle details - a contrast collar here, an embroidered texture there. These small details come together for a cohesive and strong collection. 

“The craftsmanship of the clothing was one of my main focuses,” says Bree Telford, Design Director for Quinn. “I wanted to add special details and finishings inside and out to really make the garments feel like they are one-of-a-kind.” 

The full-range collection will launch in February 2014 online and in store. We couldn’t be more thrilled to welcome the brand’s menswear milestone to NYC and Vegas. 

See you at Pier 94.

The Top 5 Online Menswear Destinations

A great online shopping experience is a game-changer. With that in mind, we’ve rounded up our top five online destinations for premium brands, trends, advice, service, and style.

1. MR PORTER

If there’s a target that MR PORTER aims at, they’ll hit it. MR PORTER definitely sets the bar when it comes to online menswear merchandising. Since 2011, the online retailer has established itself as one of the premiere destinations for refined styles from today’s leading designers. The site is incredibly handsome, and they add new products weekly. 

Not only will you just find the season’s latest trends on here, MR PORTER also offers tons of style advice to keep you looking your best through it’s online magazine, The Journal, which is published weekly. If that’s not enough, you can shop on the fly with the MR PORTER app. To put it bluntly, you’re beyond set with MR PORTER.

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2. SSENSE

Named as one of the largest online designer clothing retailers for both men and women, SSENSE carries some of the world’s best and forward labels. The Montreal-based online retailer has definitely stayed up to par with showcasing the best menswear fashions, and is even known for its trend forecasting as well as its great global customer service. Whatever your choice of style is, you can bet that SSENSE will have something that caters to your taste. 

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3. ASOS

If you had a day to yourself and wanted to spend it online shopping, you could spend your time on ASOS and still not make it through their remarkable inventory. The site specializes in contemporary and ready-to-wear pieces, where you’ll find brands and labels ranging from Fred Perry, Ray Ban, Ralph Lauren, Cheap Monday, River Island, Vans, Diesel, and Nike. 

While you’re shopping, you can also take advantage of the ASOS Fashion Finder, where the latest looks and street style trends are showcased on the site, and where you can create, share and rate looks taken from the site. Also, if you have a knack for buying or selling pre-owned, new and vintage mainstays, then the ASOS Marketplace is perfect for you. 

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4. End Clothing

There’s no question as to why End Clothing has made the cut after you take a look at their extensive brand list. From Barbour, to C.P. Company, New Balance, Gant Rugger, Sperry Topsider, Fjällräven, and Fred Perry, End Clothing has it all ready to send to your doorstep. Not only do they carry the latest looks and trends, but the folks at End Clothing also know how to talk style, and they present it well in their blog where they write about and review the latest releases from their top brands. 

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5. Superdenim

Hailing from the online servers of York in the UK, Superdenim is a global online retailer that specializes not only in denim, but also in every other wardrobe staple. They carry international brands such as Levis, English rainwear maker Baracuta, German brand Schiesser, and Saturdays NYC. If you’ve been looking for Japanese denim far and nigh, don’t fret, because Superdenim works closely with brands such as Momotaro Japan Blue and Studio D’Artisan and sells their denim worldwide as well. 

BRAND WATCH: W.R.K.

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The acronym says it all: Work. Rest. Karma. 

The concept brand, W.R.K for short, maintains the philosophy that clothing is our most essential tool and that design should be nothing short of perfection. With this in mind, Founder and Creative Director Matteo Gottardi has spent the past few seasons perfecting the pieces that comprise the NYC-based label. 

"W.R.K - Work. Rest. Karma. Simple words but incredibly important. The world has changed. People are looking for honesty, integrity and tangible value," Gottardi says of his own design principles. Gottardi also boasts the fashion experience to support this vision. The industry veteran has put in a range of work for the likes of Diesel, Armani, and Levi’s, in addition to having launched three other lines prior to W.R.K, which is his collaborative project with brand strategist Maurizio Marchiori. 

It’s hard to deny the craftsmanship of the collection, notably the SS13 line. Each piece builds upon traditional silhouettes and maintains a structure and utility that we’re drawn to. The tailoring, use of line, tone blocking, and muted colors all seamlessly come together for a solid contemporary collection that can be dressed up or down. We’re particularly fond of the outwear selection and rust hues highlighted throughout the entire selection. For a brand that’s on the up and up, we’re excited to be spending our summer with W.R.K at both PROJECT NYC and Las Vegas. 

BEHIND THE BRAND: Levi’s Made & Crafted

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Built upon the foundation and legacy that Levi Strauss created with his original innovation and blue jean design, the Levi’s Made & Crafted collection was launched four years ago. 

“We have, as a brand, a very strong identity. Our expectations are very high,” says Miles Johnson, Design Director of Levi’s Made & Crafted.

We recently took a visit to the collection’s showroom space in Downtown LA’s Cooper Design building for a preview of what’s to come this fall. We met with Ben Starmer, Marketing Manager for Levi’s Americas, for an introduction to some of the yet-to-be released pieces.

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The inspiration for Levi’s Made & Crafted FW13 collection began with a lake. Lake Heron to be exact. 

The Levi’s team found the lake just outside of Detroit, the nation’s industrial capitol. The crew spent a few days observing the reflections of the water, the light and the cold, and the stillness of nature, all from their log cabin where they bundled in layers of blankets purchased at the Rose Bowl Flea Market. The team was inspired by the layers needed for the landscape, the textures of woolen blankets, and the versatility of cotton pieces. 

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If you look closely at all of Made & Crafted denim, the arcuate (the famous Levi’s pocket stitching) is stitched on the inside panel, so the back pocket starts out clean, then with washing and wearing comes through as a ghost arcuate.

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Monteal based label MATT & NAT experiments with bag shapes with one guiding rule: no leather. The vegan collection is inspired by textures and hues of nature, and does its best to protect the planet with 100% of bag linings being made from recycled plastic bottles.

Monteal based label MATT & NAT experiments with bag shapes with one guiding rule: no leather. The vegan collection is inspired by textures and hues of nature, and does its best to protect the planet with 100% of bag linings being made from recycled plastic bottles.

PROJECT New York July 22-24, 2012 + PROJECT Las Vegas August 20-22, 2012 


The preeminent fashion tradeshow once again showcased the most directional brands and attracted the most influential retailers for SS13 collections. Thank you to everyone for making both shows a success! 

Please tag yourself or your brands in our Facebook album! 

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Our PROJECT New York video is here! Catch a glimpse of the show activity, curated collections, exclusive brand interviews and creative atmosphere of 82 Mercer. 

THE ABC’S OF PROJECT BRANDS
Introduces the Letter Z
You are on a safari barreling past a lion pride in the sweltering sun. Now you are in a kayak battling waves near the shore of the Indian Ocean. Whatever your adventure, Zenfari brand intends to inspire your intrepidness with a made-for-travel collection of clothing and accessories. Designed for comfortable journeys and natural style, Zenfari clothing will complement your inner-explorer and accompany you to exotic lands. Discover what new adventure awaits you on the Zenfari website*.
*Not intended for the faint of heart.
THE ABC’S OF PROJECT BRANDS

Introduces the Letter Z

You are on a safari barreling past a lion pride in the sweltering sun. Now you are in a kayak battling waves near the shore of the Indian Ocean. Whatever your adventure, Zenfari brand intends to inspire your intrepidness with a made-for-travel collection of clothing and accessories. Designed for comfortable journeys and natural style, Zenfari clothing will complement your inner-explorer and accompany you to exotic lands. Discover what new adventure awaits you on the Zenfari website*.

*Not intended for the faint of heart.

THE ABC’S OF PROJECT BRANDS

Presents the Letter V


For today’s edition of the ABC’s, we’re introducing you to jewelry that can be worn by anyone. Vitaly Design, the brainchild of Shane Vitaly Foran, was born out of  Ubud,  a small village in Bali, Indonesia. The line’s exotic roots have provided for a cultural fusion, and Vitaly Design puts forth a clean, strong signature look using materials like stainless steel and Areng wood to create items such as unisex two-finger rings and necklaces. Foran invested in his passions for a sustainable and beautiful jewelry collection in 2012, and ever since April, he has been working full-time to turn that passion into a curated reality.