TREND REPORT / DAY 2: Long Live Winter
We recap a successful second day of PROJECT NYC with new trends, new stats, and social buzz from the likes of Refinery29. We also end with a personal note from our President, Tommy Fazio. 
What notable trends have you seen populating the show floor?

TREND REPORT / DAY 2: Long Live Winter

We recap a successful second day of PROJECT NYC with new trends, new stats, and social buzz from the likes of Refinery29. We also end with a personal note from our President, Tommy Fazio. 

What notable trends have you seen populating the show floor?

We sat down with Ben Ferrari, street style photographer for the likes of GQ and Vogue Italia, to discuss 2013 menswear trends. The photographer weighs in below, offering insight into the street style trends he’s seen gain momentum right in front of his lens:

I think people will continue to desire quality American made products from legacy or heritage brands, as well as from small boutique startups.  I also think that people will continue to identify more and more with the specific lifestyle that particular brands represent, be it motorcycles, surfing, etc. 
On the street, I see a lot of layering and mixing of colors, patterns and textures.  I see a lot of military inspired workwear and a lot of preppy stuff.  I see silhouettes that are heavy and weighted on top, with very slim pants and sneakers.  I think we will continue to see meggings and skirts on men. Men’s tailoring also continues to be more and more important and commonplace, which will further the custom and bespoke markets.  If I were to forecast one trend hitting the streets, it would be minimalism/modernism in monochromatic and geometric silhouettes worn as a reaction to the layered bohemian Americana that is more dominant now.  Both trends could also be combined.  I think we’ll also see more tech garments that work smartphones into the cut and functionality of the piece.  If I were to forecast a must-have product for men in 2013, it would be anything handmade.

We sat down with Ben Ferrari, street style photographer for the likes of GQ and Vogue Italia, to discuss 2013 menswear trends. The photographer weighs in below, offering insight into the street style trends he’s seen gain momentum right in front of his lens:

I think people will continue to desire quality American made products from legacy or heritage brands, as well as from small boutique startups.  I also think that people will continue to identify more and more with the specific lifestyle that particular brands represent, be it motorcycles, surfing, etc. 

On the street, I see a lot of layering and mixing of colors, patterns and textures.  I see a lot of military inspired workwear and a lot of preppy stuff.  I see silhouettes that are heavy and weighted on top, with very slim pants and sneakers.  I think we will continue to see meggings and skirts on men. Men’s tailoring also continues to be more and more important and commonplace, which will further the custom and bespoke markets.  If I were to forecast one trend hitting the streets, it would be minimalism/modernism in monochromatic and geometric silhouettes worn as a reaction to the layered bohemian Americana that is more dominant now.  Both trends could also be combined.  I think we’ll also see more tech garments that work smartphones into the cut and functionality of the piece.  If I were to forecast a must-have product for men in 2013, it would be anything handmade.

TOMMY FAZIO TREND REPORT: A fast-tracking trend we are seeing is the modern nordic man.  It doesn’t matter if you’ve never skied in your life, get ready for pieces that will transport you to high-end ski chalet in the Alps. Look out for lots of chunky knits, enlarged cables and stitches, bold novelty graphics, modern fair aisle patterns, and layering them over classic gingham and chambray shirting. Nylon puffers continue to be prevalent, especially vests, with bright color pops and  the addition of mixed materials evolving the trend. Tailored trousers, in heavier materials like tweed, make for a perfect alternative to chinos. Refined hiking boots incorporating athletic detailing round out the look.  Keep an eye out for this trend at PROJECT NYC…long live winter.

TOMMY FAZIO TREND REPORT: A fast-tracking trend we are seeing is the modern nordic man.  It doesn’t matter if you’ve never skied in your life, get ready for pieces that will transport you to high-end ski chalet in the Alps. Look out for lots of chunky knits, enlarged cables and stitches, bold novelty graphics, modern fair aisle patterns, and layering them over classic gingham and chambray shirting. Nylon puffers continue to be prevalent, especially vests, with bright color pops and  the addition of mixed materials evolving the trend. Tailored trousers, in heavier materials like tweed, make for a perfect alternative to chinos. Refined hiking boots incorporating athletic detailing round out the look.  Keep an eye out for this trend at PROJECT NYC…long live winter.

PROJECT x The Foundation: #SoundsofAutumn


From double monk straps to camo accents, menswear was all about standout details this year. To celebrate the holidays + the end our #SoundsofAutumn series, we are giving away a FNDTN Holiday Pack to one lucky PROJECT fan, including gear from Urbanears, SUPER Sunglasses, Nooka, and Focused Space

Simply tell us on Facebook OR Instagram which of these trends made the biggest impact on menswear this year. Leave a comment and you’ll automatically be entered to win.

Winner announced at 12 PM PST on 12/21 on Facebook.